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🛡️ CASE STUDY –

3-MONTH SNAPSHOT

With an investment of $3,500, the campaign brought in 198 leads, 57 showroom walk-ins, and closed 15 car deals. A strategic blend of ad targeting and sales follow-up led to $371K in revenue and a 106x return, demonstrating the power of high-ticket conversions from quality lead flow.

📊 Campaign Metrics

  • Ad Spend: $3,500

  • Cost per Lead: $17.64

  • Leads Generated: 198

  • Phone Call Conversion Rate: 46%

  • Qualified Conversations: 91

🏛️ In-Person Showroom Impact

  • Walk-ins from Leads: 57 (28.7%)

  • In-Showroom Close Rate: 26.3%

  • Units Sold: 15

  • Average Sale Price: $24,763

  • Total Revenue: $371,445

⚔️ Total Results

  • Total Units Sold: 15

  • Total Revenue: $371,445

  • Return on Ad Spend (ROAS): 106.13x

  • Estimated Net Profit: ~$64,000–$87,000 (based on avg. $4.2K–$5.8K margin per unit)

🛡️ CASE STUDY –

3-MONTH SNAPSHOT

Over a 3-month period, this $10,000 campaign generated 632 leads, 162 in-store visits, and 40 closed vehicle sales. With just under $1.05M in revenue, the campaign achieved a 104x ROAS by combining digital lead gen with strong showroom follow-through.

📊 Campaign Metrics

  • Ad Spend: $10,000

  • Cost per Lead: $15.82

  • Leads Generated: 632

  • Phone Call Conversion Rate: 43.8%

  • Qualified Conversations: 277

🏛️ In-Person Showroom Impact

  • Walk-ins from Leads: 162 (25.6%)

  • In-Showroom Close Rate: 24.7%

  • Units Sold: 40

  • Average Vehicle Sale Price: $26,190

  • Total Revenue: $1,047,600

⚔️ Total Results

  • Total Units Sold: 40

  • Total Revenue: $1,047,600

  • Return on Ad Spend (ROAS): 104.76x

  • Estimated Net Profit: ~$168,000–$232,000 (based on $4.2K–$5.8K profit margin per unit)

🛡️ CASE STUDY –

6-MONTH SNAPSHOT

With a $60K investment over 6 months, this campaign generated 2,638 leads, converting into 148 vehicle sales through showroom traffic and strong follow-up systems. Despite conservative pacing, the campaign delivered over $3.5M in revenue with a 59x return, proving the long-game impact of consistent monthly spend and in-store synergy.

📊 Campaign Metrics

  • Total Ad Spend: $60,000

  • Average Cost per Lead: $22.74

  • Leads Generated: 2,638

  • Phone Call Conversion Rate: 41.2%

  • Qualified Conversations: 1,088

🏛️ In-Person Showroom Impact

  • Walk-ins from Leads: 691 (26.2%)

  • In-Showroom Close Rate: 21.4%

  • Units Sold: 148

  • Average Vehicle Sale Price: $23,950

  • Total Revenue: $3,541,100

⚔️ Total Results

  • Total Units Sold: 148

  • Revenue Generated: $3,541,100

  • Return on Ad Spend (ROAS): 59.02x

  • Estimated Net Profit: ~$620,000–$850,000
    (Based on avg. $4.2K–$5.8K profit per vehicle)

🛡️ CASE STUDY –

8-MONTH SNAPSHOT

Across 8 months, this hybrid campaign used a $6,800 budget to drive 224 digital guide sales and 67 in-store purchases. With $22K in total revenue and a 3.24x ROAS, it proved the long-term viability of combining low-ticket offers with in-person consultative selling.

📊 Campaign Metrics

  • Total Ad Spend: $150,000

  • Avg. Cost per Lead: $26.47

  • Leads Generated: 5,668

  • Phone Call Conversion Rate: 39.6%

  • Qualified Conversations: 2,245

🏛️ In-Person Showroom Impact

  • Walk-ins from Leads: 1,432 (25.3%)

  • In-Showroom Close Rate: 25.4%

  • Units Sold: 364

  • Average Vehicle Sale Price: $25,870

  • Total Revenue: $9,412,680

⚔️ Total Results

  • Vehicles Sold: 364

  • Revenue Generated: $9.41M

  • Return on Ad Spend (ROAS): 62.75x

  • Estimated Net Profit: ~$1.5M–$2.1M
    (Based on avg. gross margin of $4.2K–$5.8K per unit)

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