With an investment of $3,500, the campaign brought in 198 leads, 57 showroom walk-ins, and closed 15 car deals. A strategic blend of ad targeting and sales follow-up led to $371K in revenue and a 106x return, demonstrating the power of high-ticket conversions from quality lead flow.
Ad Spend: $3,500
Cost per Lead: $17.64
Leads Generated: 198
Phone Call Conversion Rate: 46%
Qualified Conversations: 91
Walk-ins from Leads: 57 (28.7%)
In-Showroom Close Rate: 26.3%
Units Sold: 15
Average Sale Price: $24,763
Total Revenue: $371,445
Total Units Sold: 15
Total Revenue: $371,445
Return on Ad Spend (ROAS): 106.13x
Estimated Net Profit: ~$64,000–$87,000 (based on avg. $4.2K–$5.8K margin per unit)
Over a 3-month period, this $10,000 campaign generated 632 leads, 162 in-store visits, and 40 closed vehicle sales. With just under $1.05M in revenue, the campaign achieved a 104x ROAS by combining digital lead gen with strong showroom follow-through.
Ad Spend: $10,000
Cost per Lead: $15.82
Leads Generated: 632
Phone Call Conversion Rate: 43.8%
Qualified Conversations: 277
Walk-ins from Leads: 162 (25.6%)
In-Showroom Close Rate: 24.7%
Units Sold: 40
Average Vehicle Sale Price: $26,190
Total Revenue: $1,047,600
Total Units Sold: 40
Total Revenue: $1,047,600
Return on Ad Spend (ROAS): 104.76x
Estimated Net Profit: ~$168,000–$232,000 (based on $4.2K–$5.8K profit margin per unit)
With a $60K investment over 6 months, this campaign generated 2,638 leads, converting into 148 vehicle sales through showroom traffic and strong follow-up systems. Despite conservative pacing, the campaign delivered over $3.5M in revenue with a 59x return, proving the long-game impact of consistent monthly spend and in-store synergy.
Total Ad Spend: $60,000
Average Cost per Lead: $22.74
Leads Generated: 2,638
Phone Call Conversion Rate: 41.2%
Qualified Conversations: 1,088
Walk-ins from Leads: 691 (26.2%)
In-Showroom Close Rate: 21.4%
Units Sold: 148
Average Vehicle Sale Price: $23,950
Total Revenue: $3,541,100
Total Units Sold: 148
Revenue Generated: $3,541,100
Return on Ad Spend (ROAS): 59.02x
Estimated Net Profit: ~$620,000–$850,000
(Based on avg. $4.2K–$5.8K profit per vehicle)
Across 8 months, this hybrid campaign used a $6,800 budget to drive 224 digital guide sales and 67 in-store purchases. With $22K in total revenue and a 3.24x ROAS, it proved the long-term viability of combining low-ticket offers with in-person consultative selling.
Total Ad Spend: $150,000
Avg. Cost per Lead: $26.47
Leads Generated: 5,668
Phone Call Conversion Rate: 39.6%
Qualified Conversations: 2,245
Walk-ins from Leads: 1,432 (25.3%)
In-Showroom Close Rate: 25.4%
Units Sold: 364
Average Vehicle Sale Price: $25,870
Total Revenue: $9,412,680
Vehicles Sold: 364
Revenue Generated: $9.41M
Return on Ad Spend (ROAS): 62.75x
Estimated Net Profit: ~$1.5M–$2.1M
(Based on avg. gross margin of $4.2K–$5.8K per unit)