Marketing Scorecard: Rate Your Marketing in 2 Minutes

Score your marketing

Check everything that's genuinely true today.

Website & conversion 0/4

My site loads fast and works well on mobileEvery page has a clear call-to-actionMy lead form is short (5 fields or fewer)Visitors see reviews or trust signals before they act

Local SEO & Google Business Profile 0/4

My Google Business Profile is complete and activeMy name, address & phone are consistent everywhere onlineI post updates and add fresh photos regularlyI have dedicated pages for my key services or cities

Reviews & reputation 0/4

I ask for a review after every sale or jobI respond to every review, good or badMy average rating is 4.3+ and growingI have reviews on more than one platform

Paid media 0/4

My ad conversions are tracked and verifiedMy campaigns optimize to leads/sales, not clicksI run a full funnel (awareness + conversion)My ad creative is refreshed regularly

Speed-to-lead & follow-up 0/4

New leads are contacted within 5 minutesMissed calls get an automatic text-backI have a multi-touch follow-up sequenceEvery lead's source is tracked in a CRM

Tracking & reporting 0/4

GA4 (or equivalent) is installed and configuredI can match marketing spend to actual salesI get a monthly report tied to revenueI have a retargeting audience building

0 / 100
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0 of 24 boxes checked

Turn my gaps into a plan — free audit Get the full 50-point checklist (PDF)

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What your score means

A number is a start. A plan moves revenue.

Foundation (under 40)

The basics are leaking revenue — but that means big, fast wins. Fixing tracking, speed-to-lead, and your Google Business Profile alone can transform results.

Growing (40–65)

A solid base with real gaps. You're getting results, but leads and revenue are slipping through specific cracks worth closing deliberately.

Optimized (66+)

Strong marketing. Now it's about the last leaks and compounding — the difference between good and dominant in your market.

FAQ

Marketing scorecard — FAQ

What does the marketing scorecard measure?+

It scores your marketing across six areas that drive revenue: website & conversion, local SEO, reviews, paid media, speed-to-lead, and tracking. Each checked item adds to your score out of 100 and shows your weakest area.

Is my score saved or shared?+

No. The scorecard runs entirely in your browser — nothing is stored or sent anywhere. It's a private self-assessment to show you where the fastest wins are.

What's a good marketing score?+

Most growing businesses land in the 40–65 range — a solid base with real gaps. Above 85 is genuinely strong. Wherever you land, the value is seeing which specific boxes are unchecked.

What do I do with my results?+

Bring your unchecked boxes to a free audit. We'll show you exactly which gaps are costing you the most revenue and build the plan to close them — starting with the fastest wins.

Related: ROI calculator · Free checklists · Benchmarks

See your gaps turned into a plan

A free audit takes your unchecked boxes and shows you exactly which ones are costing you the most — and how we'd fix them.

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How strong is your marketing?