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Marketing ROI calculator

Enter your real numbers and see what your marketing produces now — revenue, cost per customer, and ROI — then model the upside from more leads and a better close rate.

Your numbers

Type a value or drag — everything updates live.

Inquiries, form fills, or calls in a typical month.
Share of leads that become paying customers.
Average revenue from one new customer.
Ad spend plus what you pay to run marketing.
Your upside levers
How much a dedicated specialist + AI could grow your lead volume.
Points added to your close rate from faster follow-up and better funnels.
Marketing revenue nowLeads × close rate × average sale
— 
Return on spend nowRevenue per $1 of budget
— 
Potential revenueWith your upside levers
— 
— in new revenue you could be capturing
Get your custom growth plan

Directional estimate from your inputs — your real plan comes from a free audit.

Read the result

The upside is usually in conversion, not just spend

Close more of what you get

Most businesses obsess over more leads while quietly losing half the ones they already pay for. A few points of close-rate improvement often beats doubling the budget — try it above.

Speed is revenue

Leads contacted in minutes convert far better than leads that wait hours. Automated first-touch plus fast human follow-up lifts your close rate without spending a dollar more.

One system, not five tools

When ads, pages, follow-up, and reporting work as one system — run by a specialist, executed by Olympus — the whole funnel compounds instead of leaking between the gaps.

FAQ

Marketing ROI calculator — FAQ

How is marketing ROI calculated?+
Marketing ROI compares the revenue your marketing generates to what you spend on it. This tool multiplies your monthly leads by your close rate and average sale value to estimate marketing-driven revenue, then compares it to your budget and shows your return, cost per customer, and the upside from improving each driver.
What is a good marketing ROI?+
It varies by industry and margin, but many businesses target at least a 3:1 to 5:1 return on marketing spend. The larger opportunity is usually not spending more — it's improving close rate and speed-to-lead so the leads you already pay for turn into more customers.
What's the difference between more leads and a better close rate?+
More leads grows the top of your funnel; a better close rate gets more from the leads you already have. This calculator lets you model both separately — and for most businesses, a few points of close-rate improvement beats chasing more volume.
Is this calculator accurate?+
It gives a directional estimate based on the numbers you enter and the improvement levers you set. It's meant to frame the opportunity, not promise a result. Your real plan and realistic targets come from a free audit.

Related: Marketing cost calculator · How much to spend on marketing · Automotive benchmarks

Turn this estimate into a plan

A free audit shows exactly which levers move your number fastest — and the pantheon we'd deploy to pull them.

Claim your free audit