Automotive Marketing
Marketing That Moves Metal.
One operator runs your paid social, inventory ads, CRM and follow-up, and matches every dollar of spend back to cars sold. Built for dealerships, repair shops, used-car lots, and exotic rental. Automotive is where the numbers are cleanest, because spend ties straight to units.
(store record)
(6-month dealer campaign)
directly to Meta ads
per vehicle sold
Who we run
Every automotive business we run.
The funnel structure is the same across the board. The creative, the inventory feed, and the audience change to fit the store. Pick your lane:
Sales & inventory
New-Car Dealerships
Full-funnel paid social, dynamic inventory ads, and lead capture that fills the showroom and gets matched back to units sold.
Dealership marketing →Used-Car Dealers & Lots
Move inventory faster with buyer-intent targeting, price-forward creative, and follow-up that closes the shoppers already looking.
Used-car marketing →Exotic & Luxury Rental
Premium creative and high-intent targeting for a buyer who books on experience. Booking-led funnels, not bargain-hunting.
Exotic rental marketing →Service, detailing & protection
Auto Repair Shops
Local-first: Google Business Profile, Local Services Ads, review generation, missed-call text-back, and past-customer reactivation.
Repair shop marketing →Paint Protection Film
High-ticket, visual, local. Before-and-after creative, local ads, reviews, and follow-up that books PPF installs.
PPF marketing →Ceramic Coating
Same customer, same buying moment as PPF. We run it as one funnel that raises average ticket instead of splitting the budget.
Ceramic coating marketing →Window Tint
Fast, local, repeatable. Map-pack presence, reviews, and quick follow-up that turns quote requests into booked appointments.
Window tint marketing →Auto Detailing
Shop-based and mobile. Local lead gen, review generation, and repeat-customer campaigns that keep the calendar full.
Detailing marketing →Run a franchise? We cover 37+ makes by brand, and there is a full dealer marketing playbook and 2026 benchmark report if you want the detail first.
Straight answers
Automotive marketing questions, answered plainly.
The questions dealers and shop owners actually ask, with real numbers from our own campaigns rather than theory.
How much should a car dealership spend on marketing?
Most dealerships run a monthly marketing budget in the low-to-mid five figures, plus the ad spend itself paid directly to the platforms. The number that matters more than the total is cost per car sold. We tie every dollar of spend back to units, so instead of guessing at a percentage of gross you can see exactly what each sale costs. In our dealer campaigns that has come out to roughly $89 to $201 in ad spend per vehicle sold.
What is a good cost per lead for a car dealership?
A good cost per lead for an auto dealer depends on the market and the channel, but on Meta lead-form campaigns a strong result is in the $10 to $30 range. Across recent dealer campaigns we have driven cost per lead as low as $11.49 and averaged around $25.28 in more competitive metros. Cost per lead alone is not the goal though. What counts is how many of those leads become sold units.
How do car dealerships get more leads from Facebook and Instagram?
The approach that works is a full funnel, not a single boosted post. Awareness video puts the store in front of every in-market shopper, dynamic inventory ads show the right vehicle to the right buyer and send them to the vehicle detail page, and lead-form ads capture ready-to-buy customers at the bottom. Every sale is then matched back to the campaign that drove it. One dealer went from 55 cars a month to 201 in a single month running this system.
What marketing works best for auto repair shops?
Auto repair is a local business, so the highest-return work is local. That means a well-run Google Business Profile, Local Services Ads, steady review generation, missed-call text-back so no service call goes unanswered, and reactivation campaigns to past customers who are due for service. A repair shop usually gets more from working its existing customer list than from chasing brand-new traffic.
How long until a dealership sees results from paid ads?
Paid ads start delivering impressions and clicks within a few days of going live. Meaningful lead volume typically builds over the first two to four weeks as the campaigns optimize. We install the full system, including tracking and CRM follow-up, within 14 days, so the measurement is in place before the spend ramps.
Do you handle marketing for a specific car brand?
Yes. We run automotive marketing across more than 37 makes, from mainstream brands like Honda, Toyota, Ford and Chevrolet to luxury and exotic marques. The funnel structure is the same across brands. What changes is the creative, the inventory feed, and the audience, which are tailored to each store and its market.
See if we can fill your showroom.
Tell us about your store and your current numbers. We will tell you straight whether an embedded operator, a revenue-system buildout, or something simpler is the right fit.