Free tool

Marketing ROI calculator

Pick your industry and enter your real numbers. The calculator tunes its funnel, benchmarks, and cost-per-acquisition targets to your business — then shows what your marketing produces now and the upside from more volume and a better conversion rate.

Your business

What kind of business are you?

What's your #1 goal right now?

Your numbers

Leads per month

Showroom ups, calls, and web leads in a month.

Close rate %

Average sale value $

Total gross profit per unit sold.

Repeat value (lifetime ×)

Repeat buys + service revenue over the ownership life.

Monthly marketing budget $

Ad spend plus what you pay to run marketing.

Your growth scenario

No guessing needed — we've pre-filled the upside from what our specialists + Olympus typically deliver in your industry. Pick a scenario:

New customers / mofrom your funnel

—

Cost per salewhat you pay to win one

—

Marketing revenue nowfirst-order revenue / mo

—

Lifetime value earned / mocounting repeat business

—

Potential revenueWith your upside levers

—

— in new revenue you could be capturing

Pick your business type above to tune the benchmarks.

Get your custom growth plan

Directional estimate from your inputs — your real plan comes from a free audit.

Read the result

The upside is usually in conversion, not just spend

Close more of what you get

Most businesses obsess over more leads while quietly losing half the ones they already pay for. A few points of close-rate improvement often beats doubling the budget — try it above.

Speed is revenue

Leads contacted in minutes convert far better than leads that wait hours. Automated first-touch plus fast human follow-up lifts your close rate without spending a dollar more.

One system, not five tools

When ads, pages, follow-up, and reporting work as one system — run by a specialist, executed by Olympus — the whole funnel compounds instead of leaking between the gaps.

FAQ

Marketing ROI calculator — FAQ

How is marketing ROI calculated?+

Marketing ROI compares the revenue your marketing generates to what you spend on it. This tool multiplies your monthly leads by your close rate and average sale value to estimate marketing-driven revenue, then compares it to your budget and shows your return, cost per customer, and the upside from improving each driver.

What is a good marketing ROI?+

It varies by industry and margin, but many businesses target at least a 3:1 to 5:1 return on marketing spend. The larger opportunity is usually not spending more — it's improving close rate and speed-to-lead so the leads you already pay for turn into more customers.

What's the difference between more leads and a better close rate?+

More leads grows the top of your funnel; a better close rate gets more from the leads you already have. This calculator lets you model both separately — and for most businesses, a few points of close-rate improvement beats chasing more volume.

Is this calculator accurate?+

It gives a directional estimate based on the numbers you enter and the improvement levers you set. It's meant to frame the opportunity, not promise a result. Your real plan and realistic targets come from a free audit.

Turn this estimate into a plan

A free audit shows exactly which levers move your number fastest — and the pantheon we'd deploy to pull them.

Claim your free audit